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PRODUCT MESSAGE: Kool As Nerdz clothing is for and about everybody. Its where Street IQ meets Book IQ. Its a fusion of being Cool, Hip and abstract coupled with those who are smart , plain and technical melted together to form the perfect blend of harmony. Welcome to the New Movement!

VISION: The mind behind Kool As Nerdz® is that of Kevin Hall aka Kevin Alfonso.  A college graduate and Marine veteran, Kevin was inspired to create the Brand with the blessings of the young people, and public at large he encountered, as he observed, listened and mentored to their needs and wants.

Struck by the intelligence of some of the troubled youth he encountered, he recognized street smarts were necessary for their survival; positive messages, images and genuine support can turn a life around or head it in the right direction.  He accepted young people as they were and the hand they had been dealt. He knew most had an abundance of street intelligence and would often encourage them to bolster their book intelligence.

Hence, Kool As Nerdz® was born!
“Where Street IQ meets Book IQ".

The influence of the brand and its unique message has a strong social component in that, it was created to represent those who use brain power to achieve positive ends without selling out for instant gratification.  In other words, being comfortable with yourself. Paying dues with your time, energy, mental fortitude, courage, creativity, integrity, sacrifice and a “cant stop, wont stop attitude in “handlin' your business," all the while, not bowing down to negative societal pressures.

Kool As Nerdz have taken a frontal attack on illiteracy and the waste of human capital that a growing number of youth/people represent. It vows to be the voice for those who handle their business in the classroom to the locker room to the dressing room to the board room.  From the streets to the suites to the khaki suits to the business suits. From the "in crowd" to the outcast from the at-risk to the scholars. Represent Kool As Nerdz by going to the shopping button and buying some gear. All The Best!

NEWS & EVENTS

Kool As Nerdz on Show
"Living Your Destiny Now”
Kool As Nerdz Founder was
interviewed on the popular


Kool As Nerdz in Urban
Lyfestyles
Kool As Nerdz CEO Kevin
Hall and Executive Terry


Kool As Nerdz at the Magic
Convention
Kool As Nerdz is preparing
to be at this year's Magic



Kool As Nerdz Blog:

Where Street IQ Meets Book IQ: A Kool as Nerdz Interview with Mike Wade
on Tuesday, September 3 2013
In the past few months, we’ve been featuring youth who embody our trademarked brand:  “Where Street IQ Meets Book IQ.”  We encourage you to share this story with the hope that other youth will come forward and share their story …
Where Street IQ Meets Book IQ: A Kool as Nerdz Interview with Nanxi Liu
on Wednesday, August 7 2013
This post continues our ‘share your story’ series of youth who have embodied our trademarked brand’s slogan:  “Where Street IQ Meets Book IQ.”  We encourage you to share this story with the hope that other youth wil …
Where Street IQ Meets Book IQ: An Interview with Kool As Nerdz, Dorian Crutcher
on Wednesday, June 19 2013
This post begins the first of a monthly ‘share your story’ series of youth who have embodied our brand:  “Where Street IQ Meets Book IQ.”  We encourage you to share this story with the hope that other youth will come forw …
Kool As Nerdz at the Magic Convention
on Monday, March 11 2013
Kool As Nerdz is preparing to be at this year's Magic Convention in Las Vegas. This is basically the Superbowl of fashion. Where buyers and sellers converge to do Business. Anybody who knows fashion, knows about Magic and Kool As Nerdz will be in t …
Kool As Nerdz on Show
on Monday, March 11 2013
Kool As Nerdz Founder was interviewed on the popular Television show, "Living Your Destiny Now". A show that showcases people who are passionate about living their Dreams and covers their "Big Why". The pleasant hosts of the show were Sheri Stewart …